G+ Pages for Businesses & Brands
They were working on it and now it's there, the Google Plus Pages for Businesses & Brands. Pages is the Google Plus versions of Facebook Fan Pages. This enables businesses to claim a profile and interact with their fans and customers.
Watch a video here: http://www.youtube.com/watch?v=8Ccf5GxM7vg
Create your own page here: https://plus.google.com/pages/createComment?