Social media now directly influences search results
In short: When you follow someone on, for example, twitter, and you then search in google for something that person tweeted about, your search results will be influenced by that.
So this means that the voice of your social connections counts higher then some SEO optimizations.
You want to know what this means for you and your business? Go ahead and read the full article: http://www.christopherspenn.com/2011/06/social-media-now-directly-influences-search-rankings/